According to IMARC Group’s latest report, titled “Brazil Beauty and Personal Care Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, The Brazil beauty and personal care products market growth rate is expected to exhibit a growth rate (CAGR) of 4.8% during 2023-2028.
Beauty and personal care products represent the various items that maintain personal hygiene and enhance physical appearance. Commonly used products include color cosmetics, soaps, cleansers, moisturizers, hair dyes, perfumes, lipsticks, toothpaste, etc. Beauty and personal care products offer several benefits, such as nourishing the skin, maintaining body odor, reducing skin acne, enhancing hair growth, etc. In addition, they also aid in stimulating skin metabolism, regulating moisture levels, and protecting the skin from ultraviolet (UV) damage. As a result, beauty and personal care products are gaining traction among the masses, as they prevent wrinkles, sagging, dryness, and acne-related problems while binding free radicals to stimulate collagen.
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Brazil Beauty and Personal Care Products Market Trends:
The rising consumer consciousness towards individual hygiene and physical appearance, the inflating income levels, and the increasing working women population are among the primary factors driving the Brazil beauty and personal care products market. Besides this, the escalating demand for cosmetics, including foundation creams, lipsticks, eye makeup, deodorants, etc., and the wide availability of these items in a compact, easy-to-carry, and convenient packaging solutions for on-the-go usage are further augmenting the market growth. Moreover, the launch of organic, vegan, or naturally sourced beauty and personal care products and the elevating preference for personalized items, especially among the young population, are also catalyzing the market across Brazil. Apart from this, the growing influence of social media trends and various celebrity endorsements promoting the use of cosmetics and unique grooming items are acting as significant growth-inducing factors. Furthermore, the high consumer inclination towards premium product variants, exotic brands, signature collections, etc., is expected to bolster the Brazil beauty and personal care products market in the coming years.
Competitive Landscape with Key Players:
The competitive landscape of the industry has also been examined with some of the key players.
- Beiersdorf AG
- Cargill
- Coty Inc.
- Grupo Boticario
- L’Oréal
- Natura & Co.
- Procter & Gamble
- Surya Brasil
- Unilever Brazil (Unilever)
- The Estée Lauder Companies Inc.
Key Market Segmentation:
The report has categorized the market based on product, pricing, ingredient and distribution channel.
Breakup by Product:
- Skincare
- Haircare
- Oral care
- Makeup & Color Cosmetics
- Deodorants and Fragrances
- Others
Breakup by Pricing:
- Mass
- Premium
Breakup by Ingredient:
- Natural
- Organic
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Pharmacies
- Online
- Others
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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