Nowadays, video consumption is at an all-time high. People are watching more than 3 billion hours of video every day on the top global streaming sites. Here, you can find out everything there is to know about OTT platforms. Interested in discovering what makes an OTT platform so unique in today’s competitive market? Here is the answer to your search!
In this blog post, we’ll briefly describe what an OTT platform is and why it’s important for businesses and content creators. We’ll also share some interesting statistics about the current streaming trends in the OTT industry. So whether you’re looking to launch your own OTT software or simply want to stay up-to-date on the latest industry news, this post has something for everyone. So, let’s dive in and explore the exciting world of OTT and create OTT software!
What is OTT Software?
The term “OTT” (over-the-top) refers to delivering television and movie content via the Internet based on a user’s request and specific needs. In this context, a content provider is one who goes above and beyond what is typically offered by online services. It also provides numerous services, including:
– Video hosting
– Real-time streaming
– Monetization options
– App and website development
Benefits of Using OTT Software
Implementing OTT platforms has numerous advantages, so they have gained widespread popularity.
Multi-Device Support: It is one of the most critical aspect of OTT platforms. It can be seen on any device that is not a network carrier. Moreover, the ability to insert or view videos from smartphones allows live video streaming from anywhere and at any time.
Secured: OTT platforms include a reliable authentication solution due to the surge in identity theft and data breaches worldwide. Authentication is essential for delivering a consistent omnichannel experience across several devices and managing billions of identities.
Wider Audience Reach: Any content created for these networks is available for global viewing. It boosts the talent and content profile.
Connectivity: OTT platforms are usually easy to use and require specific elements, such as a powerful internet connection, a viewing device like a phone or a smart TV, and more. The network provider provides internet connectivity for a monthly fee, and the viewer can selectan internet package according to his needs.
Cost Friendly: There are numerous uses for the internet, including remote work, social media access, live video streaming, online learning, and movie watching. However, internet usage fees depend on the chosen network provider or the material accessed. The cost to start OTT software is determined by the internet data bundle chosen and any subscription costs for the OTT platforms being viewed.
Convenience: The internet can be used from any device, any place, and at any time, acquiring access to content on OTT video platforms will become simple. Whereas traditional Cable networks are limited to demographic and physical restrictions. This geographic-free nature of OTT software makes it very convenient for users to view their choice of content.
Variety content: The biggest advantage of this medium is that it has provided new talent with better opportunities because many more projects available than in television or film.
How to Choose the Perfect OTT Video Software?
- 100% Customizable: It is one of the essential features for OTT software providers or OTT platform providers. To suit your branding requirements, ensure that your OTT platform allows for extensive customization of its video player and library. Changing the colors and adding your business logo, for instance, should be possible.
- On Cloud/On-Premise: On Cloud/On-Premise refers to how the software is hosted. On Cloud means that the software is hosted on a remote server and can be accessed via the internet, while On Premise means that the software is installed locally on a company’s own servers. By offering both options, it is easy to launch OTT software and cater to different business needs and preferences in terms of security, control, customization, and scalability.
Video CMS:
Video CMS (Content Management System) is another important feature of successful and top OTT software. A good Video CMS should allow you to easily upload, manage, and organize your video content, and provide metadata management, transcoding, and delivery tools. Using a powerful Video CMS, you can ensure that your content is readily identifiable and available to your audience.
- End-to-End Development Support: It refers to delivering a holistic solution to manage your entire digital asset pipeline and bringing it under one roof. This feature offers numerous advantages, such as tracking, monitoring, optimizing your file delivery process and managing your entire catalog of assets for your original productions and content extensions. This feature assists in providing end-to-end development services and helps enhance business value, application performance, and ROI.
- Secured DRM: Designed for use throughout the production lifecycle, from ingest through mastering and into distribution, Secured DRM (Digital Rights Management) is an innovative technology that helps you make money by preventing viewing of your content without payment. With secured DRM, your media remains secure from any unauthorized duplication or viewing. DRM can be termed as a technology by which digital content is controlled or limited access only by a specific technology.
For example, a DRM system might prevent a downloaded movie file from being played on a different computer than the one on which it was downloaded. A DRM code protects the data, the content, and other things worked upon.
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HLS Video Player:
The HLS (HTTP Live Streaming) video player is a widely-used streaming technology in OTT streaming software that allows for adaptive bitrate streaming, meaning that the quality of the video adjusts based on the viewer’s internet speed and device capabilities. This offers a smooth viewing experience regardless of where the viewer is or what device they use.
- Multiple Monetization Models: Multiple monetization models, such as subscription-based, transactional, and advertising-based models, allow OTT platform software to generate revenue from their content. By offering different pricing options and ad formats, they can cater to diverse audience preferences and increase their revenue streams. These monetization models are important because they allow OTT video software to generate revenue from their content, through advertising, subscription fees, or pay-per-view options. This helps ensure the platform’s financial success and sustainability.
- Content delivery network: A content delivery network (CDN) helps ensure that content is delivered quickly and reliably to viewers worldwide. In developing OTT video software, it is essential to take this aspect into account. By distributing content across multiple servers in different geographic locations, CDNs reduce latency and buffering issues that can negatively impact the viewing experience.
Conclusion
OTT is a state-of-the-art video delivery solution and service, that has developed a new generation OTT platform to deliver high-quality live video to millions of users at the lowest possible bandwidth cost. Moreover, these features and benefits create a seamless and enjoyable viewing experience for users while also providing sustainable revenue streams for OTT platforms. By the end of this blog, you’ll have a brief overview of OTT platforms and why they’re so popular. Choose one for your business today!