Retaining consumers is a constant problem in the quick-paced world of mobile apps and digital services. According to studies, only 21% of smartphone apps have been downloaded once. Users mention aesthetics as their primary reason for not coming back in 52% of cases. Due to poor performance, 90% of users have quit using an app.
Businesses are increasingly looking to Customizable in-app chat API integrations as a potent remedy to stem this churn.
In this post, we will examine API integrations in detail and check out 5 straightforward connections that may greatly increase app retention rates.
What is the actual meaning of API?
Application Programming Interface, or API, is the virtual link that enables interactivity and communication between various software programs. It outlines the techniques and data formats that programs can employ to share and request data. Providing seamless Integration with API and data sharing, APIs are the foundation of modern-day software solutions.
According to a MuleSoft report, 84% of firms utilize APIs. The worldwide API market is anticipated to reach $267 billion by 2025. These statistics explain that APIs are crucial for facilitating data and functionality interchange across various software programs. These key features make them a key tool for boosting user experiences and increasing retention rates.
How to integrate with API?
Connecting your application to external services or platforms via APIs allows you to use their features and data in your own application. You may increase the functionality of your white-label chat app without having to completely rewrite it by integrating APIs. Incorporating payment channels, social media sharing, maps, and other features are examples of this.
According to a recent Google study, more than half of all merchants believe APIs help organizations grow digital assets, while around 36% believe APIs generate commercial value.
To create or invest in?
Businesses must make a critical choice when contemplating API integration: whether to create customized integrations from scratch or utilize pre-built solutions. Although they might be time- and money-consuming, building custom connections allows total control. Ready-made API integration, on the other hand, is a ready-made solution that may be immediately put into use.
The advantages of using pre-built API connectors
Pre-built API connectors can provide the following benefits
- Efficiency in Time and Money: Compared to developing customizable in-app chat integration solutions, pre-built connectors save development time and expenses. APIs can assist companies with a 15% cost reduction.
- Reliability: These integrations are often tested and improved, which lowers the possibility of defects or problems.
- Scalability: Pre-built connectors are made to grow with the expansion of your app. For instance, a developer may utilize scalable voice chat API to link their CRM system to their email marketing platform. This will regulate the process of sending email messages.
- Security: A lot of ready-made integrations of audio in-app chat API have built-in security features that safeguard your data and user information. Consider the possibility that a developer may utilize an API to limit authorized users’ access to their database.
- User Experience: They may improve the user experience as a whole, which will increase retention rates. Businesses may increase customer satisfaction by 20% with the use of customizable in-app chat app features.
Advancements with low-cost, revenue-generating experience
Consider these low-cost, revenue-generating API connections to genuinely increase app retention:
- In-App Messaging: Implement real-time messaging into your app to interact with users. Reckless research found that in-app communications had an astonishing 75% impression rate, which is 45 times greater than email.
- Push Notifications: Utilize push notifications to re-engage users with targeted information and offers by using them. The retention rate of apps with strong push notification tactics is 30% higher.
- Social Media Integration: To foster a feeling of community, allow users to check in using their social network accounts, post accomplishments, make a live audio call or invite friends. Applications that understand how to integrate social media have a 55% greater retention rate.
- Analytics and User Behavior Tracking: Take advantage of analytics APIs to learn about user behavior. You may adapt your app and content by taking into account user preferences.
- Payment Gateways: Integrating safe payment gateways will streamline the payment procedure. Apps with simple and secure payment methods have a 25% or higher retention rate.
API integrations provide a practical and affordable solution to increase user retention. You may provide your users customizable in-app chat app features with a more useful and engaging experience by utilizing pre-built connectors and concentrating on low-cost, revenue-generating improvements.
5 Easy-to-use API integrations to improve app retention
Here are five more simple API connections for increasing app retention:
- Geolocation services: How might the usage of geolocation services increase user retention in chat API integration? You may provide consumers with location-based information, services, and notifications via geolocation APIs. Users may remain engaged and become more devoted to your app when you provide location-specific information.
According to statistics, people are more likely to stick with apps that employ geolocation services since they value such features and deals more.
- User Reviews and Rating Integrations: How can the inclusion of user evaluations and ratings help to build an audio call app, ensuring retention? Building trust and transparency inside your app is possible by integrating APIs that display user reviews and ratings. Apps that display complimentary feedback and constructive peer criticism tend to keep users interested.
- Gamification APIs: What function do gamification APIs provide in keeping users engaged? With the help of gamification APIs, you can provide your app with game-like components like leaderboards, badges, and challenges. These features can increase user interaction and motivate users to continue using the app.
According to statistics, gamified apps saw a phenomenal 30% boost in user retention. The app’s gamified features, along with an online audio call, encourage users to compete, succeed, and utilize the app.
- Weather Data Integration: Users may receive predictions and real-time weather updates by integrating weather APIs. Numerous applications with the feature of an in-app chat call, from those for travel and health to those for fashion and event planning, may benefit from this information and draw users back for timely updates.
- Language Translation Services: Language translation APIs in a Secure in-app chat solution for enterprises will enable users to translate information within the app. This will help them dissolve language boundaries and open up the app to a worldwide audience.
A user is more likely to stick with an app that supports their preferred language. According to statistics, 57% of consumers are more likely to stick with apps that have built-in language translation features because they value having access to material in their native tongue.
You can keep users interested in, satisfied with, and returning to your app by carefully establishing these connectors.
Last thoughts:
Retaining consumers is a major goal in the cutthroat app industry of today. API integrations provide a flexible and practical way to improve user experiences and increase retention rates.
You may provide your app consumers with a more useful and engaging experience by focusing on low-cost, revenue-generating improvements and pre-built connectors.
What are you still holding out for? Start integrating the potent voice chat API into your app to boost user retention and keep them coming back for more. With MirrorFly, achieving your target goal is very much possible. Explore the feature-packed platform to harness the business advantages of a voice chat API.